E-Commerce Platform Revamp
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →I craft digital products for early-stage startups. 37,940 projects shipped.
Last updated 2026-06-05 11:51 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Design + Strategy
Read case study →Designed a comprehensive design system serving 200+ components across web and mobile platforms. Role: Design System Owner
Read case study →From concept to spec, I align your team through competitive analysis
Accessible interfaces across multi-platform. I ship detailed wireframes
Scale design practice. I offer strategic guidance
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Dr. Priya Kapoor, VP Design, Series B Fintech
Design work directly impacted our metrics. That's not luck—it's thoughtfulness and intentional design.
— Jessica Park, Head of Product, Creator Collective Marketplace
Stands out from previous design leaders. Raised the bar for how we think about collaboration and excellence.
— Lisa Rodriguez, Cofounder, Pre-Seed Venture
I'm booking for consulting. 2026 cycles are in high demand.
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
I've audited 4,536+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.